How our research is used. Understand attitudes, issue environments and communications landscapes Develop messaging frameworks and provide actionable language guidance Guide targeting and strategy for communications and public affairs campaigns Track brand reputation or campaign performance over time Build internal consensus on the best strategic path forward Drive news stories and gain earned media attention Develop thought leadership and build organizational value for brands The tough questions we’ve answered. What should we focus on and how can we communicate more effectively? Will our customers come back if we can’t offer the same service again? How do we show policymakers that we care about our customers, employees, and communities? How can we get drivers to use their cars less? How do we navigate a rapidly changing legislative environment? How can we turn our employees into advocates for our company? How can we roll out major company initiatives as smoothly as possible? Why are teachers not using the website we designed for them? Why do policymakers hate us? How do we respond quickly and effectively in a crisis?
